But my day-to-day is just the El Primero. I've been wearing this one a lot, like I wore it to the MSG the one night. What stands out from their collection as a few of your favorite pieces? You’ve been with Zenith for a few years now. You and Sauce made it out to a few games. “It works for honoring the old 18 years in Green Bay and also the excitement about the future in New York.” “Most of the conversations happened when I was still a Packer, and I still thought I was going to be a Packer or retire,” he said. The new Rodgers watch is a vibrant green-not Jets nor Packers green, but a nod to both his teams. The resulting watch is a refreshing addition to the typically conservative Chronomaster line, which shares its black-gray-navy palette with the wardrobes of most sitting US senators. “ Gladwell talks about 10,000 hours to become a master, and I just have so much respect for that, especially something I don't know and I don't understand, that I don't have that skillset,” he said, as his hair was being shaped into a meticulous side sweep. When he finally made it, he badgered employees with so many questions about their craft he was asked to leave because the manufacturer was closing for the day. That dream was briefly delayed because of COVID, which made it impossible for Rodgers to go to Geneva and visit Zenith’s factory. Rodgers called designing a watch a “a lifelong dream,” in a press release. It’s the first-ever limited edition of Zenith’s flagship Chronomaster Sport. He had, however, just designed a new watch for Zenith, who he signed with in 2021, marking the all-important ascension from grizzled face of the brand to collaborator. When we met that month-on the set of a photo shoot for his watch partner Zenith, as Rodgers sat in a makeup chair having his hair and nails attended to-he hadn’t yet suffered the Achilles injury that will presumably sideline him for the rest of the season ( or not!?). He was enjoying all the perks of his new life in the big city: courtside seats at Madison Square Garden Ed Sheeran and Taylor Swift concerts at his new home stadium of Metlife even an appearance at the Tony Awards. He’d just been traded from his longtime team, the Green Bay Packers, to the New York Jets. On the case-back, a sapphire crystal engraved with this same tongue inscribed with “ The Rolling Stones Edition” reveals the El Primero 4061 movement, one of the world’s most accurate mass-produced mechanical calibre.Back in May, everything was coming up Aaron Rodgers. The 12-hour chronograph is overlaid with the famed Rolling Stones logo, the iconic red tongue and lip design. The two chronograph counters, 30-minute at 3 o’clock and 12-hour at 6 o’clock, are bedecked in the same colours as the original El Primero model of 1969, namely midnight blue for the former and slate grey for the latter. This 250-piece limited edition is a blend of DNA from Zenith and the Rolling Stones. As we continue to support the Rolling Stones in reaching out to their fan base, this timepiece will appeal to the die-hard Rolling Stones fan and as well as collectors of genuine manufactured watches.” Tom Bennett added, “We’re thrilled to work with Zenith to launch the Rolling Stones limited edition watches. The Rolling Stones commented: ‘‘We are delighted to be teaming up with such a wonderful brand as Zenith for our ‘ 14 On Fire’ tour’’. Both Zenith and The Rolling Stones are today living legends. The same ‘outside the box’ thinking gave birth to the new Blues and Rock’n’Roll music. Jean-Claude Biver said: “Disruptive thinking gave birth in the 1960s to the first (El Primero) chronograph movement timing to one 10th of a second. The watch will be the first in a series of limited edition watches by Zenith done together with The Rolling Stones. Jean-Claude Biver, Director of the LVMH Group Watch Division and Tom Bennett, CEO for Bravado, Universal Music Group’s global music merchandising division just announced the deal. Zenith El Primero Chronomaster 1969 Tribute to The Rolling Stones
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